Faster pickup was the brainchild of one of the pharmacists working in digital, who envisioned a process that would let a customer go to the front of the line for medications which had already been filled by the pharmacy for a Six Flags – style, accelerated prioritization. We began, like many projects with data gathering. We interviewed pharmacists, customers and even internal employees regarding their experiences with efficient methods at places like theme parks, car dealerships and the like. It was determined that the physical pharmacy had a facility by which they could stage these areas, having multiple counter windows for pickup, and could dedicate an in-store lane to what we called Faster Pickup. We went back into order status details in the app and on web, and even to the email communications sent out to customers, integrating a barcode and instructions to the customer on “how to get your prescription faster” which simply entailed the customer choosing the “Faster Pickup” lane, and showing the pharmacist the barcode sent to them, in order to facilitate an accelerated checkout experience. Incorporated into this was an internal step by which the customer could also add payment details, such as their Health Savings Account debit card number, which would ensure the prescription was pre-paid, thus enabling an awesome one-step procedure for the customer to come in, scan and walk out with important medications. The Faster Pickup process has become a success, which has seen time for the pharmacist/ assistant at the counter decrease by one minute per customer, and the customer wait times decrease by up to 5 minutes by not having to wait in line or perform payment procedures each time they visit.